Free Brands That Rock Download

Theunique ability of rock and roll to inspire fanatical support from itscustomers is undeniable; the loyalty showered upon the Rolling Stones,Elton John, Aerosmith, and others who create it, unmatched; and thelessons for corporate America, endless. In the past, business leadershave looked to the successes of other firms to guide their ownstrategies for increasing market share and capturing more consumerattention, spending, and loyalty. However, in today’s hyper-competitivemarketplace, managers are looking for ways to shake, rattle, and rollcorporate America’s traditional marketing and branding mindset. InBrands That Rock, Roger Blackwell and Tina Stephan, co-authors ofbest-selling Customers Rule! and From Mind To Market, take readersbehind the music to uncover how businesses can create brands thatbecome adopted by culture and capture a long-term position in themarketplace. Brands That Rock takes a unique, behind-the-music look athow businesses can increase brand awareness, customer loyalty, andprofits by implementing some of the same strategies that legendarybands have used to transform customers into fan and create deep,emotional connections with them. Aerosmith and Madonna offer insightinto how to evolve a brand to remain relevant in the marketplacewithout alienating current fans, while the Rolling Stones and KISSprove that successful execution at all levels of the brand experienceare key to capturing long-term loyalty. Stephan and Blackwell alsoexamine how businesses, from Victoria’s Secret and Wal-Mart to Cadillacand Kraft, have implemented ‘rock and roll strategies’ to becomeadopted by culture and secure fans in their own right. Filled with funanecdotes and interviews from industry insiders, Brands That Rock willrelate to managers who grew up with classic rock, showing them howbuild iconic brands, and delight fans decade after decade.